Alright, let me tell you about how I stumbled upon and kinda implemented the Chelsea club motto thing. It’s not like I’m a die-hard fan or anything, but I found it interesting and thought, “Why not give it a shot?”

So, I started by doing some digging online. I mean, gotta know what I’m even trying to replicate, right? I remember reading about how Chelsea’s original nickname was “The Pensioners,” but then they modernized in the ’50s and became “The Blues.” That’s kinda cool, a whole rebrand just like that. And then there’s “The Blue Army”, that sounds really powerful!
Then, I wanted to figure out where that lion symbol came from. I discovered that it was based on the coat of arms of the Metropolitan Borough of Chelsea. The “lion rampant regardant” came from the arms of Viscount Chelsea, who was the club president back then. And the staff? That was from the Abbots of Westminster. A whole bunch of history just mashed together.
Okay, so I knew what I was dealing with. Time to get practical. I booted up my image editor (I usually use GIMP ’cause it’s free and does the job). My first thought was to just copy the existing logo, but that felt… lazy. I wanted to put my own spin on it.
First, the lion. I found a free vector image of a lion online, but it was too generic. I messed around with it, changing its pose, adding some sharper edges to make it look a bit more fierce. It took me a good hour of tweaking, but I finally got something I was happy with.
Next, the staff. Instead of just copying the Abbots of Westminster thing, I thought about what the staff could represent now. I ended up going with a stylized shield that kinda hints to the whole Borough history without being a direct copy. It was tough, but I think it adds something unique.

After that, it was all about colors and placement. I stuck with the classic Chelsea blue, of course. I played around with different shades and gradients to give it some depth. The text was simple, I just used a clean, modern font that wouldn’t clash with the lion and shield. I spent ages fiddling with the layout, making sure everything felt balanced.
Finally, I had something that resembled a Chelsea-inspired design, but with my own personal touch. It’s not perfect, but I learned a ton doing it. I think anyone who’s even vaguely interested in design or history should give something like this a try. You never know what you might come up with!