Alright, so the other day I was watching TV, and a commercial break came on. I wasn’t paying much attention, but then I heard the start of the Budweiser Super Bowl commercial for 2023. I had some opinions about their products, so I was curious about what they came up with this year.
First, I went to check my memory and confirmed that the Clydesdales were indeed in Budweiser’s 2023 Super Bowl ad. That’s something, I guess. But honestly, I was not impressed with the message.
I paused the TV and grabbed my phone to see what others were saying. I found out that Budweiser revealed a 45-second version of their ad called “Six Degrees of Bud.” It featured Kevin Bacon and some music producer named Metro.
- I watched the commercial a few times, trying to understand the hype.
- Then, I dug a bit deeper and checked out the USA Today’s Super Bowl Ad Meter.
- Turns out, the commercial only scored 3.30 out of 10 with panelists, which was the lowest that year. Ouch.
I wasn’t surprised to see that the ad also flopped on social media. People just weren’t feeling it. It made me think about how Budweiser skipped the Super Bowl in 2021 to focus on COVID-19 vaccine awareness. That was a good move, in my opinion. But this year’s ad just didn’t hit the mark.
Here’s what I really did:
- I spent a good chunk of time reading comments and reactions online.
- I compared this year’s ad with some of their older ones to see what changed.
- I even jotted down some notes about what I thought worked and what didn’t.
My Realization
After all this, I realized that Budweiser might be struggling to connect with their audience these days. Their ad felt out of touch and didn’t resonate with me or many others, based on the online response.
I ended up writing a blog post about my thoughts on the whole thing. It was interesting to see how a big brand like Budweiser can miss the mark sometimes. It just goes to show that even with a big budget and a huge platform like the Super Bowl, a commercial can still fall flat if it doesn’t connect with people.
Anyway, that’s my little adventure with the Budweiser Super Bowl commercial. It was a bit of a letdown, but it was definitely a good learning experience about advertising and audience connection.
